BA (Hons) in Design Communication Final Year Project - Worn With Care
Based on our research about "The Analysis of Consumer Perceptions, Motivations and Post-Purchase Behaviours towards Thrifting" done by me and Prudence in June, we have analysed two distinct groups from our data - thrifters who thrift too much as it is an affordable hobby and the lack of awareness on thrifting's environmental impacts and people who are unaware of thrifting.
Therefore we created two design directions to target both issues - part 1 is to motivate people to thrift which is Prudence's project and part 2 is to educate thrifters to thrift mindfully.
For my project, I have created Worn With Care. The brand aims to encourage thrifters to thrift mindfully and responsibly by using thoughtful thinking processes before purchasing an item and therefore reducing waste. With thrifting's key value being to extend the life of textiles by selling second-hand, we want to make sure that even second-hand clothes that are purchased are well used and appreciated before they are thrown out again.
I have designed a journal and an app prototype to provide a simple guideline for users to thrift mindfully.
You may also check out my instagram for more information.
In case you missed my showcase here is a video of me briefly taking you through my project:
