Violetta - A chatbot to help you create healthy relationships
Concept communication, Brand Identity
In collaboration with Crisp & Bacon
Mexico City - 2020
Violetta is a groundbreaking initiative designed to foster and support healthy relationships. This innovative chatbot serves as a compassionate and understanding confidant, offering a safe space for individuals to express their thoughts and emotions.
Named after the essence of resilience and strength, Violetta is not only a listening ear but a resource dedicated to detecting and intervening in potentially harmful relationships. This free-to-use chatbot empowers users to openly discuss their concerns, helping them navigate the complexities of relationships and heal from emotional wounds.
Violetta strives to contribute positively to the mental well-being of individuals, creating a virtual ally for those seeking support in the journey towards building and maintaining healthy connections.
The branding of Violetta is a careful blend of unique typographic elements and meaningful visual symbolism. The logo is predominantly typographic, featuring a modified font that results in a distinctive and personalized brand mark.
The brand icon takes the form of an abstraction of the letters V and I, cleverly resembling the act of addressing a friend by using affectionate nicknames. This design choice aims to create an immediate sense of familiarity, as if users are engaging with a trusted confidant.
The brand icon takes the form of an abstraction of the letters V and I, cleverly resembling the act of addressing a friend by using affectionate nicknames. This design choice aims to create an immediate sense of familiarity, as if users are engaging with a trusted confidant.
The color palette adds another layer to the brand's identity, opting for a vibrant and inclusive array of colors. This deliberate choice avoids exclusivity to traditional feminine tones, ensuring that the chatbot is inviting and relevant to individuals of all genders who seek support and companionship.
In essence, the branding of Violetta reflects a thoughtful and accessible approach, emphasizing both uniqueness and inclusivity in its visual representation.
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