La Mejor Generación
La Mejor Generación, Telecinco’s latest contest show, pits nine singers from different eras against each other in a musical battle to claim the title of “The Best Generation”. With three teams representing the vinyl, cassette, and streaming eras, they compete by singing hits from the past seven decades.
Three eras, one title sequence
We were entrusted with the art direction of the show’s opening title sequence, crafting a captivating 3D tunnel that seamlessly transitions through the evolution of music formats, from the analog charm of vinyls to the modern pulse of streaming. We also designed the show’s on-screen transitions, ensuring a seamless flow between segments while keeping the title front and center.
Three eras, one center stage
On the center stage, we produced the visuals for the vertical LED screens and larger ones in the audience, forming an audio equaliser graph pulsating with the rhythm of the music. To differentiate the teams, we employed a vibrant color palette, with each color converging on the central stage, symbolising their unity in the race to be crowned “The Best Generation”.
Client: Gestmusic // Art Direction: The Others // Motion Graphics & 3D: The Others // Graphic Design: The Others // Production: The Others
