Wholechain - The Journey of our Food
We worked with Wholechain to showcase how their tech could be used in real life. From sea to sale.
It started with addressing their objectives, and setting a visual tone. After a deep dive through their website and social channels we put together a motion moodboard and some graphic ideas.
This step encouraged iterations from Wholechain and got ideas flowing for their team and us.
This step encouraged iterations from Wholechain and got ideas flowing for their team and us.
We took that feedback into consideration along with their video script.
A storyboard was put into place, explaining our thought process going through the script and introducing the blockchain motif.
With approval from the team, the next step was a proper rough cut. Starting out we used a rough cut of the voiceover for a general sense of timing.
We contracted a voice actor to create a proper vocal track and combined it with music.
Following along with the customer shopping experience, we then crafted some user interfaces that tracked along with everybody involved in the "sea to sale" process.
The final result:
