Ascent Trail Gear
What started as an attempt to repurpose some style frames from a design pitch that never saw the light of day, this project quickly took on a life of it's own. In order to bring new life into the old design frames, I created a fictional outdoor brand called Ascent Trail Gear, complete with a simple logo, bold color palette, icons and multiple tag lines all playing off the word "Ascent." These designs could be implemented in a variety of use cases from motion design for a commercial, branding imagery for social media and print or even designs found on a website.
Role:
Designer
