Client : THE BEAUTIFUL DAMNED.
Project : Creation of a WHISKEY label.
I have been commissioned in order to create the label of a new line in "The Beautiful and the damned" whisky brand.
The label mainly represents Benjamin Franklin.
1- Representation of Benjamin Franklin, the 6e president of the USA.
As a young man, Ben Franklin tried to arrive at “moral perfection” by following a checklist just like the one on the front of this bottle. Each time he violated one of his 13 virtues he would put a mark in that box for the day. His first virtue, Temperance: eat not to dullness, drink not to elevation, is one that tends to cause issues for many, so we made your life easy by checking those boxes for you.
Interestingly, Franklin became a “man of leisure” (retired in today’s words) by the age of 42 years old. Cheers to you doing the same. To those over 42, or to those addicted to the game like so many of us, you’re in good company. Regardless, give yourself a momentary taste of leisure with what many consider the perfected rye mash bill of 95% rye, 5% malted barley. Brought to you with a standard beyond Bottled in Bond, we believe Man of Leisure is one of the most impressive rye whiskey offerings on the market.
2- integration of the logo.
3- Final Bottle
