'Amad is a Saudi based consulting firm that aims to provide guidance to struggling SMEs by helping them solve their problems and guiding them towards growth and development.

"Amad, is an Arabic plural term meaning "tent pillars". The tent, a primitive sahara building structure, easily succumbs to disruptions, and without its supporting pillars, it would not withstand storms.

As in this metaphor, 'Amad comes to support emerging youth & their SMEs by transforming them from an unstable "tent" into a self-standing building. It does so with a "big brother" attitude, compassionately understanding their problems, and assisting in resolving them through four interconnected pillars:

Strategy

Branding

Communication

Customer Service