BrewVo is a non-alcoholic beer brewery run by Sustainable Beverage Technologies (SBT), a brewery tech company dedicated to making non-alcoholic beer brewing more environmentally friendly as well as accessible to bars and pubs of any size. BrewVo has produced a variety of award-winning non-alcoholic beers, most notably the Deschutes Black Butte NA and the Gruvi Golden NA.
I was responsible for running the BrewVo social media account in May 2023, primarily to generate attention for SBT's presence at the 2023 Craft Beer Conference in Nashville, Tennessee. The account's following grew from 8 to 170 within a matter of days, and booth visits at CBC 2023 reached an all-time high for the company partly as a result of successful social media marketing and real-time videography that I later edited and posted as Instagram reels.
On the whole, during the CBC prep period and beyond, I was responsible for:
- editing and redesigning the BrewVo website to include information about CBC 2023
- designing magazine publicity advertisements and displays for BrewVo's CBC booth in both print and digital media
- social media outreach, editing, posting, and reel creation
- photo editing and copywriting for company press releases and news articles
- creative direction and scriptwriting to instruct external videographers on creating introduction videos for SBT and BrewVo
