DayOff is a beach bar & restaurant located in Puerto Vallarta, Mexico.
Our aim was to create a brand that captured the identity of the city, but with a twist in its aesthetic. By highlighting DayOffs values- a space that feels authentic, modern, fresh, elegant, but also fun and relaxed - we created a visual identity promoting the restaurant as being the ultimate choice for a perfect vacation experience.
As part of this project, we designed a logotype that captured the essence of unwinding and ease, reminiscing the dripping of cheddar cheese as the splashing of seawater.
The illustration of our mascot only enhances this feeling: a character melting into a deck chair while basking in the sun on the beach. It’s precisely what you would dream for your day off. Oh, and of course, NA-CHOS.
As part of this project, we designed a logotype that captured the essence of unwinding and ease, reminiscing the dripping of cheddar cheese as the splashing of seawater.
The illustration of our mascot only enhances this feeling: a character melting into a deck chair while basking in the sun on the beach. It’s precisely what you would dream for your day off. Oh, and of course, NA-CHOS.
DayOff, authentic food to pass your day.
—
Branding and Editorial Design; Art Direction; 3D and Render: By Futura
