ATH AND THE JOURNEY TO RECREATE
"60 YEARS OF BRILLIANT DEVELOPMENT" OF RANG DONG
Client: Rang Dong
Field: Manufacturing and trading of lighting equipment
Location: Hanoi
Implementation category: Decoration of the exhibition
Rang Dong is a unit specializing in manufacturing, trading and providing Green - Smart 4.0 Ecosystem products and services - For human health and happiness. Radiant aims to become a high-tech enterprise leading the lighting market in Vietnam by 2025; Pioneer in providing Ecosystem 4.0. Especially by 2030, it will become a billion-dollar enterprise, bringing the Rang Dong brand to the regional level.
Choosing the theme "Technology to create the future" combined with the storytelling trend in design through vivid 3D decor images for both projects, Showroom and Gallery, the ATH team has excelled in direction. exactly the overall design style for Rang Dong, emphasizing the remarkable change when applying LED 4.0 lighting technology in practice, applying it synchronously to its lighting products, bringing customers optimal savings when used.
Based on the analysis of important information content from Rang Dong as well as the meaning and message from the theme, for Rang Dong's exhibition space, ATH chooses simple design concepts, emphasizing Strengthen the main topic that Rang Dong side brought up. That is creating a smart, livable city through two main solutions: Street lighting solutions and home lighting solutions.
ATH takes advantage of highlight effects from multi-dimensional, multi-motion biological color bands to highlight Rang Dong's future orientation, applying all LED 4.0 lighting technology to the lighting services provided by Rang Dong. grant. The color strips are intelligently operated, continuously rotating light from green to blue, helping ATH clearly represent the team's intentions when applying installation art to the design, with a deeper expression of the design. health and technology products. Furthermore, ATH uses additional LED screens to increase the experience for customers when visiting the exhibition.
ATH sincerely thanks Rang Dong for trusting and choosing ATH as a companion in this special project! Wishing Rang Dong to grow stronger and stronger, reaching out to other continents, providing customers with smart and economical lighting solutions.
