In the fast fashion world you can never have too much content.

We got tapped to help build out paid campaigns for the Havaianas US Facebook and Instagram pages.

The typical process looks like this:

1. Sales are established by Havaianas

2. Havaianas team chooses some hero products to highlight

3. The assets for those products are collected and handed over to us

4. In rare occasions there's an overarching creative theme to follow (like the Cyber Monday color scheme below)

5. We take the assets and create a slew of media to blast out on social. This includes a 9x16 and 1x1 video, stills in the same resolution, and two carousels also matching that resolution.