In a unique event at the iconic Casa Batlló, Semrush invited us to collaborate with David Torrents to create an installation in the Gaudí Cube, an immersive room with screens spanning 360º.

Drawing inspiration from the Global Problems Index 2023 study conducted by Semrush and Colombia University, our aim was to craft an impactful visual representation of the pressing social issues that shape our world.

Through David Torrents’ distinctive artistic vision, the immersive experience unfolded as a narrative where data, graphics, and codes seamlessly converged to form a captivating visual realm influenced by optical illusions.

We developed the animation and typographic approach for the installation, projecting across the entirety of the Gaudí Cube. The challenge laid in presenting the data in a dynamic manner through graphs, typography, and motion graphics across all 360 degrees of the environment.

The installation was meticulously designed to be both informative and engaging, leaving an indelible mark on the minds of its visitors.