Branding & Visual Identity/Social media Restaurant

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Visual identity project for Noon & Reyhoon

Legibility in the logotype is considered in the design, and the basil plant is designed in a motif & Islamic arts way.

Iranian food catering in Vancouver Canada, this restaurant is only outside and food is not served inside the restaurant. The colors are based on the brand name taken from bread and basil. The reason why the design of the brand is minimal is because of the model of the brand name, which is considered a very simple title in Iranian culture. This brand is not a luxury restaurant, but at the same time, it has been very well received by Iranians in Vancouver.

For this reason, the typeface of the brand has been completely Iranian and designed in the style of the third line. In the type of this brand, the flower placed above the main word of the brand is the flat and minimal version of Rehan. The patterns are based on the main dishes of traditional Iranian food and the patterns are designed based on authentic Iranian shapes. Minimal illustrations and branding have been implemented due to the origin of the brand.

- Branding of Iranian restaurant Noon and Reyhoon
Vancouver, Canada
- Art director: Mahdieh Bagholizadeh
- Motion designer: Mehdi Nabati
- The orderer of Bebold agency

https://noon-reyhoon.ca/