In August 2023, Bruce Furst, the chief executive officer of IROC (Intergalactic Royalties Operations Corporation), launched a radio program, The Captain B Show. Furst says the show is a melting pot of different people, tech innovations, and space mythology. The show gives listeners a relatable explanation of what it feels like to be in space.

Furst is currently co-hosting the show alongside Amber Heim, the iRoc Space Radio music playlist curator. Heim brings her experience working with multiple national magazines owned by Condé Nast Publications to the fore in the show.

The Captain B Show currently airs on iHeartRadio every Tuesday and Thursday at 3 p.m. and 6 p.m. Pacific Time. Furst noted that the show acts as a platform for all kinds of outer space thinking and experiences. He believes that everyone can enjoy space. Therefore, the program brings advanced scientific protocols and space industry leaders to collaborate with individuals who have experienced outer space firsthand.