Problem:
The previous logo for the business that manufactured automatic irrigation robots presented a few challenges. Firstly, it lacked specificity, failing to effectively convey the brand's identity and mission. Additionally, the colors used in the old logo did not align with the brand's values or resonate with its target audience. These issues created a disconnect between the logo and the business it represented.
The previous logo for the business that manufactured automatic irrigation robots presented a few challenges. Firstly, it lacked specificity, failing to effectively convey the brand's identity and mission. Additionally, the colors used in the old logo did not align with the brand's values or resonate with its target audience. These issues created a disconnect between the logo and the business it represented.
My solution:
To address these challenges, a rebranding initiative was undertaken. The solution involved the creation of a simple yet impactful logo design. The new logo combined three key elements: a drop of water, a leaf, and a robot face. This composition symbolized the brand's commitment to reducing water waste and highlighted the integration of nature and technology at the core of its products. Furthermore, the color turquoise was chosen intentionally as it represented the harmony between nature and technology, reinforcing the brand's ethos. This revamped logo successfully resolved the problems of an ambiguous visual identity and incongruent color scheme, allowing the brand to present a more cohesive and compelling image to its audience.
