Taking place in Malmö, Sweden, the URBACT University is a two-day event designed to equip 500 city representatives from across Europe with the skills to develop Integrated Action Plans for sustainable urban development. In other words, this university drives change in European cities.

This year, we focused on the fundamental pillar of the event: the university as an exchange and learning space, which oriented our art direction towards the visual elements & language of universities. This visual identity aimed to be playful & flexible, allowing us to create adaptable and dynamic visuals.

A robust visual system was developed in relation to the university context, with elements such as highlighted & underlined text or post-it notes. We also used geometric figures, representing exchange, knowledge & the city of Malmö, which enabled us to seamlessly create a pattern for a recognisable identity. The keywords that guided us in our approach: coherent yet diverse, constitutional but playful.