Elegant animation that only took 2 days to perfect. Why 2? Whenever possible, I like to sleep at least one night and look at my work with fresh eyes before calling it finished. 

The text falls in from the top, with some motion blur and easing, and bounces up a little revealing the icons. Created as an overlay, where the blue background represents the alpha. Attention getting, but not overpowering. Sometimes simple is better.

Created in Adobe Illustrator and Adobe After Effects.