Project Overview
Petsit is an app that makes lives of pet owners easier by helping them match with an appropriate verified pet sitter who would board at their homes and take care of their pets while they travelled.
This app would be a safe space for both parties - pet owners and petsitter to connect and work together.
My Role:
Problem Statement:
In today’s fast paced world, it is becoming increasingly difficult for young working professionals to be able to take care of their pets while they travel.
When pets are left at boardings, they tend to feel isolated, or be caged and more often than not pick up a disease and might even get into a fight with other animals. There is a lack of a robust, trustworthy system where pet sitters could match with pet owners and create synergy.
Many animal lovers who cannot afford to keep a pet for various reasons, are also looking for ways to be able to spend quality time with animals whenever they can. However, it is difficult to get a short window to cater to the needs of such people.
Solution:
A digital solution in the form of an aggregating app that could bring these individuals together could solve the following problems:
Pet owners who travel will have verified pet sitters who can take care of their pets in their own homes for a period of time when they are not at home.
Build a bridge between individuals who focus on the welfare of the pet/animals
Individuals who are animal lovers get an experiential immersion while spending quality time with animals as they petsit.
Design Process:
Used the Design Thinking approach for solving this problem. To practice design thinking we followed the below process.
Competitive Analysis:
In order to get a solid understanding of how our competitors are doing in the market and to lay out a solid foundation, we did a competitor analysis which consisted of direct and indirect competitors.
I found that there are no apps or companies offering the services of petsitting at pet owner’s homes. Most competitors were limited to working with only dogs. And the service model was tilted towards pet sitters and their availability rather than what pet owners wanted.
Possible Threats:
In India, large families as well as house help (cheap labour) that stay at home could pose a threat to such an app. Moreover, culturally, it would be hard for people to trust an individual to stay in a person’s home and take care of pets.
Phase 2: Define
Created personas, empathy maps, and customer journey map to understand more about the user's problems. See the process deck for empathy maps and customer journeys.
Target Audience:
Young Individuals who travel alot and would like for their pets to be sat in their own premises.
Pet Lovers who cannot keep a pet but would like to spend quality time with pets as they petsit and also get paid for offering their services
Phase 3: Ideate
Information Architecture:
Created ecosystem to learn more about the domain, task flows to align design decisions with user's behavior, and information architecture to understand the domain and IA which forms the basis for the app.
User Flow:
Phase 4: Design
Paper Sketches:
Digital Wireframes:
Accessibility:
I have used A11-y color contrast checker plugin to check every screen for visibility in Figma. I meet the AA standard for all screens and will continue to work to meet the AAA standards as well.
Phase 5: Test
Usability Testing:
