GOLDEN BIRD NEST PACKAGING DESIGN
Golden Bird's Nest (GBN) stands as a testament to a family's unwavering belief in the adage that health is the ultimate wealth in life. Established in 2014, this family business arose from a shared realization that acquiring pure and genuinely wholesome bird's nest drinks was a formidable challenge. The market offerings were often laden with excessive sugar or artificial preservatives, falling short of the authentic, nutrient-packed homemade versions savored in the comfort of a mother's kitchen. It was this realization that prompted the creation of GBN's ready-to-drink bottled bird's nest.
The hallmark of GBN lies in the integrity of its product. Notably, GBN proudly secured the prestigious "Best Birds Nest for Pregnancy 2020" and "Best Birds Nest For Pregnancy 2021" Awards, serving as a testament to the product's authenticity and its recognized benefits in the realm of health and wellness.
In this design concept, we embraced an artistic flair, employing a casual hand-drawn style complemented by a soft aqua-blue palette, exuding a touch of cultural sophistication. The subtle gold foil effect adds a hint of elegance without being overly ostentatious. The overall aesthetic radiates harmony and comfort, presenting a refreshing and eye-catching appeal. The bottle's label incorporates elements of innovation and novelty, creating a sense of freshness that is truly captivating and instills a desire for collection.
Client
Golden Bird Nests
Art Director
Jay Lim
Designer
Ying Han
Photographer
Hand White Tainan
Finishing
Gold Stamping
