Freixenet Journal #1
Client
Freixenet via Cirkle
Details
We designed a brand brochure for Freixenet's most recent promo event. Spanish cava faces stiff competition in the market from prosecco and champagne, so we were challenged with producing a high-end print piece to position the Freixenet brand against its popular rivals.
Using Fedrigoni paper stocks the piece is separated into sections with the divider pages used to define the differences between Freixenet's various product ranges.
Client
Freixenet via Cirkle
Details
We designed a brand brochure for Freixenet's most recent promo event. Spanish cava faces stiff competition in the market from prosecco and champagne, so we were challenged with producing a high-end print piece to position the Freixenet brand against its popular rivals.
Using Fedrigoni paper stocks the piece is separated into sections with the divider pages used to define the differences between Freixenet's various product ranges.
During this project we were really focused on the process of producing the piece and our reasons behind each design decision. As result of this we wanted to encourage the client to show the process behind wine-making and the family behind the brand. The opening section successfully achieves this and these became our favourite spreads.
Shortlisted at the Fedrigoni Top Award
Printed by
Indigo print CMYK+White
Fedrigoni paper
