nhow is an international hotel chain belonging to NH Hotel Group based on a disruptive concept in which each hotel is in itself a unique work of Art, with an architecture and interior design with the utmost attention to detail combined with an innovative design based on large-scale murals that give its spaces an atmosphere in which creativity and inspiration flow on every wall.
nhow Frankfurt Hotel
nhow Franfurt is a four-star hotel located in Frankfurt, Germany. The building has been designed by the Rafael De La Hoz studio.
As an artist contracted by NH Hotel Group, I have created large murals for the hotel’s rooms, restaurant and NFT Sky Bar.
THE ART OF MONEY
The concept around which all the visual work for the hotel “The Art of Money” revolves had many possible interpretations or visions, from the most vindictive to the most artistic and funniest. nhow hotels are characterised by the irreverent and daring visual pieces that dress their walls, rooms and floors, and, starting from this perspective, I wanted to develop the concept of money through works that distilled a great symbolism and that could show a message to whoever stopped to observe them carefully.
The excesses and consequences of how the concept of money and capitalism as a system transform our society are the starting point of a daring and rebellious artistic proposal that tries to show itself in a colourful, cheerful and carefree tone inspired by urban art and pop art. Each room in the hotel has its own concept, style and character, but all of them are pieces of a puzzle that conceptually expresses the past, present and future of money.
The future of money
Faced with such a grandiloquent scenario, the perspective was clear: this mural was to be the most spectacular in the hotel, the culmination of a unique and unforgettable experience. This mural is the piece that closes my artistic proposal on “The Art of Money”.
All the murals created for the hotel’s rooms and restaurant are framed in the past and present of money and the financial world. The NFT Sky Bar, with its innovative and technological design, is the piece that completes this visual puzzle, focusing on imagining the future.
My inspiration to translate this concept into art was unequivocal: the future of money is digital. Blockchain as a technology and Cryptocurrencies as emerging currencies constitute the innovation destined to replace Fiat money in the decentralised economy of the coming decades.
This large mural expresses the emergence of cryptocurrencies as the new disruptive player in the global economy. As part of the imaginary of the nhow brand, and of this specific project, I coined a new type of imaginary cryptocurrency called “nhowcoin”, for which I designed several types of currency, which appear interspersed with Bitcoin, Ethereum, etc… coins.
This artistic composition in the form of a mural combines aesthetic beauty and visual chaos. The coins, intermingled in a sort of ethereal metaverse, are created through small blocks and, once completed, move towards the core of the composition to adhere to the central chaotic maelstrom.
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