nhow is an international hotel chain belonging to NH Hotel Group based on a disruptive concept in which each hotel is in itself a unique work of Art, with an architecture and interior design with the utmost attention to detail combined with an innovative design based on large-scale murals that give its spaces an atmosphere in which creativity and inspiration flow on every wall.
nhow Frankfurt Hotel
nhow Franfurt is a four-star hotel located in Frankfurt, Germany. The building has been designed by the Rafael De La Hoz studio.
As an artist contracted by NH Hotel Group, I have created large murals for the hotel’s rooms, restaurant and NFT Sky Bar.
THE ART OF MONEY
The concept around which all the visual work for the hotel “The Art of Money” revolves had many possible interpretations or visions, from the most vindictive to the most artistic and funniest. nhow hotels are characterised by the irreverent and daring visual pieces that dress their walls, rooms and floors, and, starting from this perspective, I wanted to develop the concept of money through works that distilled a great symbolism and that could show a message to whoever stopped to observe them carefully.
The excesses and consequences of how the concept of money and capitalism as a system transform our society are the starting point of a daring and rebellious artistic proposal that tries to show itself in a colourful, cheerful and carefree tone inspired by urban art and pop art. Each room in the hotel has its own concept, style and character, but all of them are pieces of a puzzle that conceptually expresses the past, present and future of money.
STANDARD ROOMS
The Money Circus
“The financial world is a big circus”. This idea, present in the collective ideology, is the conceptual starting point for the works I have created for the Standard rooms.
From this concept I have created large compositions in which I use real banknotes as a base element to build an imaginary. Why use banknotes as the base element? Because they are, in the cold and grey financial world, the closest object to art. Throughout history, banknote designs have brought us closer to the portraits of important people who, in some cases, we would never otherwise know. Banknote design is a window onto art and culture as the heritage of nations. This aspect allows me to create a connection between the concept of money, the overall theme of the hotel, and the concept of art, the backbone of the nhow brand. Because nhow is, above all, art.
Based on the idea of the “Money Circus” and the element of the banknote as a base object with which to construct an artistic proposal, I imagined a circus scenario in which the characters that appear on the banknotes take on a life of their own, transcend the physical space of the paper money and emerge as performers in a circus full of surrealism and colour. To fit my proposal into the hotel’s three standard room types, I created three versions of the concept, assigning each of them one of the world’s most important currencies as the main element: The Sterling Room, The Dollar Room and The Euro Room. The characters of the banknotes that appear in the three versions, always the same, rotate as the protagonists of the composition, depending on the currency to which the room is assigned.
Creativity is divided into two murals (headboard and ceiling) that are physically joined but visually divided into two circus rings. This aspect allows me to eclectically combine the action of several shows within a single double composition.
This imaginary circus includes all the elements of a real circus: jugglers, tamers, magicians, tightrope walkers… creating a harmonious whole that looks directly at the spectator, making him or her a participant in the whirlpool and action that takes place in the rings.
Euro Room
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