椒语·金酒
这是一款来自中国的金酒，名为“椒语”。其名字的由来是源于这款酒在酿制过程中精选13种草本植物原料，其中选取四川当地花椒，柠檬，桔子，进口杜松子及芫荽籽等。品牌确立之初，即明确了“中国感、国际范、年轻态”三大主题，而面对亚洲片区例如Suntory这等已将洋酒东方化非常成功的品牌，作为设计方，我们一开始就明确了这款产品要有东方的气质，但也要同时明显区别于Suntory旗下产品气质的这一项第一要素。
于是，汉字的方块字特征被我们放大使用。同时，考虑到品牌旗下还存在其他类型的酒类产品，为方便品牌初期迅速在消费者心中建立认知，我们采用容器与外盒高度统一，但又存在有明显差异的设计手法，创作了一系列的产品，这款“椒语·金酒”就是其中之一。
This is a Chinese gin called "Jiaoyu". The name comes from the selection of 13 herbal plant ingredients during the brewing process of this wine, including Sichuan local Sichuan pepper, lemon, orange, imported juniper and coriander seeds. At the beginning of brand establishment, the three main themes of "Chinese style, international style, and youthful appearance" were clearly defined. Facing brands in the Asian region, such as Suntory, which has successfully Orientalized foreign wine, as the design team, we initially clarified that this product should have an Eastern temperament, but also the first element that clearly distinguishes it from Suntory's products.
So, the square character features of Chinese characters were enlarged and used by us. At the same time, considering the existence of other types of alcoholic products under the brand, in order to facilitate the brand's rapid establishment of awareness in the minds of consumers in the early stage, we adopted a highly unified design technique of containers and outer boxes, but there are obvious differences, and created a series of products. This "Jiaoyu · Jinjiu" is one of them.
So, the square character features of Chinese characters were enlarged and used by us. At the same time, considering the existence of other types of alcoholic products under the brand, in order to facilitate the brand's rapid establishment of awareness in the minds of consumers in the early stage, we adopted a highly unified design technique of containers and outer boxes, but there are obvious differences, and created a series of products. This "Jiaoyu · Jinjiu" is one of them.
