Task
Create identity for a New Year's event and all related communications:
Digital project with mini-games and communication materials.
Concept
We based the style on Soviet New Year's toys and merged
them with modern typography and bright gradients to bring together the past
and present into a cohesive whole.
The style evokes a warm sense of nostalgia and the magical family
New Year evenings from distant childhood.
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At first
Found color code, modern typography, designed logotype and lovely pattern.
Then
We modeled and textured old Soviet Christmas tree toys...
...and animated them
Digital project
Based on the created brand identity, we developed a creative digital project with charming nostalgic games for employees. The result was over 250 comments on the project news in the intranet and
an increase in employee loyalty to the organization.
View project
View project
Illustrations for digital game
For the "Find the Differences" game, we developed five New Year illustrations
Communications
The style was actively used for competitions, festive decoration, and other activities.
