nhow is an international hotel chain belonging to NH Hotel Group based on a disruptive concept in which each hotel is in itself a unique work of Art, with an architecture and interior design with the utmost attention to detail combined with an innovative design based on large-scale murals that give its spaces an atmosphere in which creativity and inspiration flow on every wall.
nhow Amsterdam Rai Hotel
nhow Amsterdam Rai is a 4-star hotel designed by renowned architect Reinier de Graaf, located next to the Rai Convention Centre in Amsterdam.
The concept that inspires the art and interior design of the hotel is "the mix of cultures of the world". Amsterdam, as one of the most multicultural cities in the world, serves as the perfect context to develop this concept in which apparently antagonistic cultures are mixed on a canvas of impossible compositions, captured through a surrealist and pop art prism.
This reinterpretation of cultural symbols from a transgressive and irreverent perspective is the basis of a colourful and innovative proposal that updates the identity iconography of the world's cultures to a vision adapted to the 21st century.
Large curved mural
The composition I conceived for the restaurant, situated on the 17th floor, not only stands out among the hotel’s pieces but also rises as a true visual spectacle. Drawing inspiration from the core concept of global cultural fusion, I crafted a piece with hints of surrealistic Pop Art that radiates energy and movement. Within it, a tumultuous kaleidoscope of characters and iconic elements from Mexican, Scottish, English, Dutch, and Indian cultures converge and float freely, almost as if ensnared in an ethereal dance, across the expansive curved canvas that houses them.
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