"A powerful sand cat called Haddaf is ready to pounce into action."
Illustration | 2D Animation | 3D Animation
Official Mascot
FIFA Club World Cup 2023
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We were delighted when approached by FGS Global to create a mascot and reveal animation for the FIFA Club World Cup Saudi Arabia 2023™. After various concepts, many iterations and a few months' of hard work, we're very produce to present Haddaf!
His bold character will share the excitement of the tournament with fans on the ground.
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With speed, strength and courage, Haddaf will delight football enthusiasts of all ages. Hailing from the rolling dunes of Saudi Arabia’s western sands, he has developed into a solid striker since first tapping a ball around with his paws as a kitten, and his passion for the beautiful game is shared by Saudis the length and breadth of the Kingdom.
Storyboard
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Style Frames
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Character Concepts
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Character Development
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3D | Maya | Cinema 4D
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After Effects
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Thanks for Watching!