Mental Health Awareness Campaign for Obertament
Obertament is an NGO that combats the stigma and discrimination faced by people dealing with mental health issues. Through activism and personal testimonies, they empower individuals, making them catalysts for societal change.
Obertament entrusted us with the creation and production of this year’s communication campaign, raising awareness on mental health issues in the work environment.
We All Win: #HiGuanyemTots
We worked hand in hand with Javirroyo (Javier Royo), a talented illustrator from Spain. We depicted various situations that anyone could face daily at work, such as video calls, being tired, or being on sick leave. The message is clear: if we don’t speak up, people can’t know what we’re going through. Talking about it means that we all win in the end.
360º Campaign
From the conceptualization of the campaign to its production, we filmed and produced a series of testimonials with activists and companies, sharing their experiences regarding mental health issues.
In addition to the many interviews, we animated three TV spots from Javirroyo’s illustrations. We designed 10 different posters from the original illustrations, which were showcased in the streets and public transport of the entire community of Catalonia.
First Catalan Mental Health Report
Additionally, we put together and designed the very first report on mental health in Catalonia. Furthermore, we organized, coordinated, and produced the inaugural event celebrating its publication in the Bofill Foundation in Barcelona.
If you or someone you know is struggling with their mental health,
reach out for help: higuanyemtots.org
reach out for help: higuanyemtots.org
CREDITS:
Client: Obertament // Illustration: Javirroyo // Animation: The Others // Art & Creative Direction: The Others & Roger Ruppmann // Production: The Others
