The visual identity was designed to convey a message of agility, energy, professionalism, and motion. The rectangular shapes in blue and red provide a solid and recognizable identity, reflecting confidence and passion.
The inclusion of images of young and entrepreneurial individuals, with an emphasis on minority representation, highlights the school's commitment to diversity and inclusion.
Furthermore, the use of urban elements creates an image of modernity and connectivity, indicating that Alumni is ready to empower its students in a global environment.
This effective visual identity communicates the school's values and attracts potential students seeking a quality education in a dynamic and inclusive environment.
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