We designed a custom set of icons for Salem, a leading mattress brand in the Philippines, to visualize their growing range of product categories.
The set of icons embodies Salem's new brand identity, rooted in relaxation and comfort. The medium-contrast colors and rounded shapes express warmth and familiarity, while the small details convey a sense of sophistication
This was part of a series of engagements that delivered a refreshed look and a new website for the brand in 2022.
