We are building community
Art Direction/Copywrite : Sun Kim
Photography @sunkim_photography
AD/Graphic Design @sunkim_artdirection
Full version : Click here
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'We Are Building Community' Is A Fictional Project For Social Inclusion
And Skill Development For Senior Citizens In Sweden. IKEA's Community Initiative Provides Senior Citizens With The Opportunity To Learn Furniture Making, Borrow Already-Made Furniture, And Connect With Others To Combat Social Isolation And Loneliness While Promoting Skill Development, A Sense Of Purpose, And Improved Quality Of Life.
The purpose of "We are building community"
The Motivation Behind Starting This Project Is Rooted In The Harsh Reality
That Many Senior Citizens In Sweden Face Psychological Distress Due To Loneliness And Social Isolation.
A Significant Portion Of The Elderly Population Either Lives
Far From Their Families And Friends Or Lacks Chances For Social Interaction
With Peers Of The Same Age, Leading To Intensified Feelings Of Isolation.
Consequently, Social Isolation Has Detrimental Impacts On The Mental, Emotional,
And Physical Well-Being Of These Seniors, Compromising Their Overall Quality Of Life.
They Deeply Yearn For Increased Social Connections And Opportunities To Engage In Meaningful Activities.
With This Context In Mind, The 'We Are Building Community' Project Was Initiated.
This Initiative Seeks To Offer Senior Citizens Opportunities For Social Interaction, Skill Acquisition,
The Creation Of Positive Experiences, And The Combatting Of Social Isolation. Our Objective Is
To Empower Seniors To Lead More Fulfilling And Purposeful Lives.
This Project Is Aligned With IKEA's Dedication To Nurturing Human Connections And Promoting Care
As Part Of Our Social Responsibility Mission.
