Twenty-first century branding challenges everything we thought we knew about branding.
While brand-loyalty is growing, so is cynicism. Bringing a new brand to bare needs something more…
More than good design, more than appealing products, more than expensive over-hype.
A new brand needs to project a new way of looking at itself, the target demographic and the market segment.
So let's speak to the consumer in a way they have not heard before, it's time for some FUN!
Because the only thing most people really care about is what their hair looks like.