DEAD SOUR
2022 • Germany • Free Project
Brand Identity | Packaging Design | Logo Design
"Dead Sour" stands atop the sour candy world, renowned as the ultimate extreme sour sweet brand globally. With a vast array of treats featuring mind-bending sour coatings, they're set to introduce an all-new line of sour sweets. The challenge? A rebranding that befits their devilishly delicious character.
In our quest to capture the essence of their ultra-sour candy, we embraced a cheeky little devil as their logo. The world behind this mischievous imp symbolizes the brand's international appeal. "Dead Sour" exudes a distinctive character, unafraid to sprinkle humor wherever it goes.
❋ Want to work with me? Contact me: sarah@vermeulen-design.com ❋
