Working from the brand guidelines and previous packaging design, I was asked to design the label for Blowfish Hydrate. I provided several example of ways the back label data can be organized. I worked on adjusting fonts, colors, and icons to properly convey the purpose of this product. 

As designs were finalized and approved, I created mockups and dielines to experiment the placement of information on the pouch. 

At the beginning stages of another new product, I was asked to provide a couple variations of pill that would be called Blowfish Wingman. They asked for a new color that would go with their current color palette and the incorporation of their signature blowfish icon. I studied different colors that would be more manly and friendly. 

This product is still in production and the client has yet to release final prints.