Project Gyutan is a restaurant by a young Vietnamese man who takes inspiration from a Japanese beef tongue dish while studying in the United States.
The brand idea is to create a shared myth between these cultures. Thus, the tale of a young man's fierce battle with a colossal beast begins...
The brand idea is to create a shared myth between these cultures. Thus, the tale of a young man's fierce battle with a colossal beast begins...
Bespoke typography, lock-up, and signage systems for different contexts.
Illustrations are inspired by stone reliefs and applied throughout print collaterals and interior design.
The iconography draw inspiration from primitive ritualistic symbols found across the world, including on ancient Vietnamese bronze drums.
Copywriting evokes the brand narrative in a cheeky way.
Bespoke decorations add narrative interest in the space. Every detail matters.
Creative Directors: Reo, Tuan Le
Graphic Designers: Reo, Thinh Tran, Jun Kohmura
Spatial Designers: Gia Tu, Thien Thanh, Jean Huynh
Draftsman: Minh Do
Writers: Reo, Tuan Le
Writers: Reo, Tuan Le
Strategic Partnership Managers: Anh Nguyen, Trang Nguyen
Producer: Kai Le
Photographer: WuyHoang Studio
