The objective of designing a logo for the Geraldton greenhouse in Australia was to create a simple yet impactful design that would represent the local business effectively. The logo features an upward-slanting arrow that symbolizes the greenhouse and a safe space, while the first letter of GERALDTON is incorporated as a leaf to represent the greenhouse's products. The leaf blends seamlessly with the natural theme of the greenhouse. The color green was chosen to complete the trademark, as it is associated with nature and growth. A comprehensive document spanning over 40 pages was presented to showcase the final presentation and visual identity guide.