Simon Ward - Triathlete & Duathlete
A Team GB Triathlete and Duathlete, Simon Ward wanted to design a new website that would help position him as a brand in the Triathlete & Duathlete category.
The Client
Simon Ward is a former Professional Racing Driver, and current Team GB Triathlete and Duathlete. He is the winner of the longest motor race in the world, the 25 hours of
Spa-Francorchamps, and a perennial representative of Great Britain in worldwide events.
The Goal
As a Team GB Triathlete and Duathlete, Simon Ward needed a website that would help position him as a brand. He wanted the website to be a resourceful space where his supporters and fans would be able to follow his journey and learn more about Simon Ward and his life as an athlete. Most importantly, Simon Ward needed the website to build credibility and attract potential sponsorships.
The Solution
We worked with Simon Ward to identify the scope of work and conduct a feature prioritization report that would meet his goals. During the design stage, we used a color theme that represented strength, sports and Great Britain. Imagery from Triathlon and duathlon events where Simon Ward participated were used to form the visual design of the website.
The website was built with WordPress, to utilize as a trusted Content Management System (CMS) for both the Frontend and Backend. The website featured a blog for Simon Ward to use as a space to share his journey with his fans and supporters. The website also included a space to showcase the brands Simon Ward believes in as a way to attract potential sponsorships.
Thank You For Watching!
