Believer
Imagine enjoying a delightful meal with chicken breast as the centerpiece, but with a unique twist – not a single animal harmed in its creation. This is the mission that Believer Meats embarked on, and our partners at Red Antler entrusted us with the task of animating this extraordinary journey.
Don't forget to enable audio and grab some popcorn.
Style Frame
Our approach revolved around using 2D minimal line art, integrating textural and photographic elements. This resulted in a hand-drawn, human-like aesthetic for the video. We introduced textures to evoke a tactile, grainy, and papery impression while keeping compositions clean and mesmerizing to emphasize key scientific points.
Cuts
Here are a few selected styleframes from the film.
Behind the Scenes
Credits
Agency:
Red Antler
Red Antler
Client:
Believer Meats
Believer Meats
Creative and Animation Director:
Aradhana Modi Bejarano
Producer:
Tola Rogalski
Tola Rogalski
Illustrators:
Iryna Rachynska , Henricky Martins & Remi Sorbet
Iryna Rachynska , Henricky Martins & Remi Sorbet
Animators:
Carlos Rueda, Ciara Bresnahan, Pedro Mafra & Amy Charlick
Carlos Rueda, Ciara Bresnahan, Pedro Mafra & Amy Charlick
