"Embrace the Change" is a brand love campaign for Yassir (superApp) designed specifically for the back-to-school period. The main objective of this initiative is to denounce school bullying, encouraging victims to break their silence in the face of this scourge.
Despite the obstacles encountered, these individuals have succeeded in forging a promising future, notably by joining a major multinational corporation. The campaign aims to inspire and encourage, illustrating how overcoming challenges can lead to fulfilling success.
Our graphic choice is based on a predominantly illustrated style, serving as a nod to the back-to-school theme. We opted for a friendly design, featuring bold typography and vibrant color palette.
For the illustration part, we have tried to group together a panel of profiles that each represent a specific trait (acne, braces, curly hair...) The illustrations are based on adult characters in order to demonstrate the adult child's journey, the drawings are rounded to keep a friendly spirit.
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