To launch the Pixobubble brand and showcase a diverse skill set, a series of meticulously crafted technical ident animations were created. By utilizing various simulation and dynamics techniques allowed for merging appealing, natural simulated motion with art-directed movements and animation, resulting in impactful and appealing rendered animations.
The focus was on creating bold, high contrast images with dramatic lighting that truly captivate the eye and make the on-screen elements stand out. Throughout the ident animations, we incorporated a balanced combination of blue and pink themes, creating a complementary visual harmony.
On the technical side, we heavily relied on SideFX Houdini for its exceptional adaptability, employing it extensively for all simulations. The lighting and look-development stages were meticulously carried out in Maxon Cinema 4D, utilizing a combination of both Redshift and Octane Render based on the specific simulation and desired visual aesthetics.
RESEARCH & DEVELOPMENT
Throughout the process we were able to experiment with different styles and techniques, applying different types of motion, forces and visual styles to various solvers. Here are some of those visuals behind the scenes.
Over the course of the ident project’s production, it gave a chance to experiment with lots of different styles, simulation techniques and most importantly have some fun with the powerful features that various tools used had to offer. As a result, there is a lot of R&D and ‘fallen’ idents that didn’t quite make the cut - hopefully will see the light of day in other forms in the future but for now here are some that didn't make the cut.
Thanks for watching.
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