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Telefonica Sans

TypeType Foundry
Pro
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typography Typeface font type design graphic design brand identity design visual identity type font design
typography Typeface font type design graphic design brand identity design visual identity type font design
typography Typeface font type design graphic design brand identity design visual identity type font design
typography Typeface font type design graphic design brand identity design visual identity type font design
typography Typeface font type design graphic design brand identity design visual identity type font design
typography Typeface font type design graphic design brand identity design visual identity type font design
typography Typeface font type design graphic design brand identity design visual identity type font design
typography Typeface font type design graphic design brand identity design visual identity type font design
typography Typeface font type design graphic design brand identity design visual identity type font design

Telefonica is one of the largest companies in the traditional and mobile cellular sector in the world.
The TypeType team was approached by the Telefonica with a request to customize the TT Hoves font. The company was completely happy with the font and they only wanted to make one change! However, this customization affected many characters.
Telefonica wanted to change the appearance of all the dots and change their shape from square to round, eventually getting a customized version of the font with a new name. All characters and letters suitable for customization were selected, and next a round dot was added to each glyph.
The customized characters were hinted and then the font file was named Telefonica Sans.
The custom version of TT Hoves called Telefonica Sans is now more user-friendly. You can see the result on the company’s website!

Telefonica Sans
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TypeType Foundry's profile
PA, USA

Telefonica Sans

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