Desar 2014 Collection Campaign
Voilà! Desar's latest campaign..
The traditional Saudi headgear brand. Series of visuals were created reflecting the attitude of each of their personas and capturing their essence, the brand has 6 personas "sub-brands": Gutra "Plain", Moktalif "Unique", Shababi "Youth", Abiad "White", Cheyokh "Sheikhs" & Classicky "Classic".
The sets are inspired from architectural elements fused with Arabic Typography.
A Combination of photography with 3D has been utilized to realize this project -from concept to execution-, The models have been photographed by the talented Peter Richweisz, and boy does he know how to play with his sexy Hasselblad and our laptops were constantly running simulations while shooting to make sure we get the right light setup and perspective to perfect our compositions.
Everything else has been modeled, rendered in 3D, retouched & color graded as well.
Gutra "Plain"
Close Ups
3D Setups
Moktalif "Unique"
Close Ups
3D Setups
Shababi "Youth"
Close Ups
3D Setups
Abiad "White"
Close Ups
3D Setups
Cheyokh "Sheikhs"
Close Ups
3D Setups
Classicky "Classic"
Close Ups
3D Setups
Process
Raw Render
Final retouching and color grading
Process
Raw Render
Final retouching and color grading
Photography Session
Lightroom Selection
Making Off
Mano, youngest member on the set
