Clearwater Clinical Limited designs and manufactures innovative medical-grade devices that enable effective low-cost treatment of common medical conditions. The project consisted of creating a distinct identity and visual code to reflect the organization’s mission. The identity focused on creating a series of graphic codes and colors to reflect the strength of the company, so blue plays a major role in the identity. We helped promote the idea of including a cross in the company logo, this symbol being instantly recognized around the world, and reflect the company role.