Clean Air Asia needed logos for campaigns taking place in their partner locations in the region. This included Ho Chi Minh and Vinh Yen in Vietnam, and La Trinidad in the Philippines.

One requirement was that the logos had to reflect aspects or landmarks of each location, while also portraying a common theme among the logos. The logos were also reviewed and approved by stakeholders from each location.

For Vinh Yen, landmarks such as the Ha Tien Pagoda, Vinh Phuc Province Post Office cell tower, and Dam Vac lake were chosen to represent the city.

For Ho Chi Minh, the People’s Committee Building & Saigon River were portrayed.

For La Trinidad, stakeholders approved a logo with mountains, pine trees, and a simple dwelling or home.

Once the logos were approved, posters and social media marketing materials were designed for events in each location.

Special bespoke icons and vector illustrations were also created for some of these materials.

The logos and materials were then posted online and printed on-site in collaboration with the respective local governments.