C Wirtz's profile

Starbucks Coffee Academy One Cup 2 Illustrations

Starbucks Coffee Academy
Building Sensory Skills
One Cup at a Time: Course 2

Since 2019, I have been partnering with Starbucks and Touch Worldwide to bring Starbucks' educational series, Coffee Academy to life. 

Coffee Academy is an initiative by the Starbucks Global Coffee team to foster a greater understanding and appreciation for coffee methods, varieties, and sourcing. So far, I have collaborated with the team on seven Coffee Academy volumes, and One Cup At A Time: Building Sensory Skills is the latest volume. Coffee Academy's goal is to guide the reader to appreciate the stories behind the coffee we drink, from bean to cup.


My role for this second One Cup At A Time volume was to aid the team of coffee experts, writers, photographers and designers by creating illustrations and icons to tell the sensory skill story. The brief called for artwork that walked the line between true to life and aspirational.


Worksheet Illustrations

The textbook also includes worksheet pages to encourage journaling and hands-on tasting methods (and maybe even doodling). I created 30 black and white line drawings for use on the various worksheets.


Thank you for looking!

Illustration: Chelsea Wirtz
Design: J Adam Brinson
AD: Dayra Haugo
Copywriting: Ann-Marie Kurtz and Ellen Terry
Copyediting: Thomas Prowell
Photography: Sam Veatch
Project Managing: Bridgette MacDonald and Laura Gomiero

© 2023 Starbucks Coffee

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Starbucks Coffee Academy One Cup 2 Illustrations
Published:

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Starbucks Coffee Academy One Cup 2 Illustrations

Published: