Peter's Ice Cream - Treat Life Joyfully
Since 1907, Peters Ice Cream has been an Australian tradition. Creating a favorite iconic ice cream for generation after generation. Peters believes in the joy it brings people and the moments it creates. I teamed up with renowned Australian agency SICK DOG WOLF MAN to bring the new “Treat Life Joyfully” platform to life and refresh that feeling to a new generation of Australians to ensure Peter’s Ice Cream remains just as loved for the next 100 years.
With the team at Sick Dog Wolf Man we created a new identity that was as fun, playful and as authentic as the ice creams themselves. We connect ice cream lovers to themselves, to each other, to the world around them and most importantly, to the moment. Together we created a visual language that expressed that sentiment. Using bold energetic colours, strong lines and expressive shapes, we focused on people and moments, because that’s what Peters Ice Cream does best. To inspire people to treat life joyfully through the power of ice cream.
