今麦郎·鸡蛋面
这是一款“鸡蛋面”的包装设计，顾名思义，这款面条在生产过程中有添加鸡蛋作为原料，以增强面条的韧性与营养价值。对于消费者而言，第一时间感知到原料中有鸡蛋，这一点很重要。
以往的同类型产品在设计时，会选择直接将鸡蛋的图片放置在包装之中进行信息的传递，但那样显然是粗暴且泛滥的。我们在包装正面镂空出一块鸡蛋造型的空白区域，配合手绘的鸡与鸡窝，传递出这款面条不仅有鸡蛋，并且鸡蛋还很新鲜的含义。区别于常规同类型产品外，还让消费者感受到了创意带来的乐趣。
以往的同类型产品在设计时，会选择直接将鸡蛋的图片放置在包装之中进行信息的传递，但那样显然是粗暴且泛滥的。我们在包装正面镂空出一块鸡蛋造型的空白区域，配合手绘的鸡与鸡窝，传递出这款面条不仅有鸡蛋，并且鸡蛋还很新鲜的含义。区别于常规同类型产品外，还让消费者感受到了创意带来的乐趣。
This is a packaging design of "egg noodles". As the name implies, eggs are added as raw materials in the production process of this noodles to enhance the toughness and nutritional value of noodles. It is very important for consumers to perceive eggs in raw materials at the first time.
In the past, when designing the same type of products, they would choose to directly place the egg picture in the package for information transmission, but that is obviously rough and rampant. We hollowed out a blank area of egg shape on the front of the package, combined with the hand-painted chicken and chicken nest, to convey the meaning that this noodle not only has eggs, but also eggs are very fresh. Different from conventional products of the same type, it also makes consumers feel the joy of creativity.
In the past, when designing the same type of products, they would choose to directly place the egg picture in the package for information transmission, but that is obviously rough and rampant. We hollowed out a blank area of egg shape on the front of the package, combined with the hand-painted chicken and chicken nest, to convey the meaning that this noodle not only has eggs, but also eggs are very fresh. Different from conventional products of the same type, it also makes consumers feel the joy of creativity.
Awards：
2023 Pentawards
2023 Red Dot Award
