Product Trailer | Motion Graphics | 3D Animation | 2D Animation
Product Launch
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Designed to emphasise the headsets' suitability for a gaming audience, this commercial demonstrates the headsets' features intercut with game trailers and in-game footage from some of Nacon's most popular titles.
In keeping with the gaming theme, the animation aesthetic uses bold type face and dark blue tones from the Nacon brand. A solid, powerful audio mix brings it all together in this attention grabbing commercial.
Multiple Platforms. Multiple Devices.
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An important feature of the headset is it's muti-platform and muti-device use capability. Nacon also wanted to integrate footage of their own games, and we felt this was one of the best sections to do so. The colour swapping is representative of both the console showcased, and the Nacon brand.
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Typography is being treated as a core component of the design & animation, not a small call-out. Type sets the narrative, highlights the features of the headset and brings the key messages to the forefront of the viewer's attention. It's bold and in your face. You can't miss it.
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Audio everywhere. The Dolby Atmos segment visualizing 3D audio has a more specific branded look, whilst still maintaining cohesion. This way if Dolby wanted to use this animation, they could - and in the current context it's eye-catching, without being a complete departure from the overall visual style.
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Clean, photorealistic renders of the headset, along with the gaming consoles and the Dolby Atmos particles were created in Cinema 4D. These passes were composited in After Effects where final design, bold colour shapes and gameplay footage were added, along with typography animation and some additional visual effects.
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With the Rig 600 Pro you can switch between game audio and incoming calls on your phone seamlessly. The 600 Pro Navigator App allows you to make specific adjustments to your headset anytime.
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If you loved our work on the 600 Pro, check our project for the RIG 900 Max via our website.
Thanks for Watching!
