贵州珍酒
这款中国白酒名为“珍酒”，“Zhen”就是酒瓶上那个大型汉字的发音。这款白酒创立于1975年，至今将近半个世纪。为了纪念这个时间，品牌方提出了“回转半个世纪”的口号，而这里的“回转”一词，恰好被我们运用到了瓶盖的开启中，当我们扭动瓶盖的时候，恰好就是“回转”的概念。而在瓶盖上，我们也赋予了这款白酒诞生的历史故事，让消费者能够在使用过程中，对品牌故事津津乐道。产品整体简约大气之余，也有许多的内涵细节，例如包装盒的正面位于下方的贴牌，正好是这家酒厂的酿造场所。
This Chinese Baijiu is called "Zhenjiu" and "Zhen" is the pronunciation of the large Chinese character on the bottle. This Baijiu was founded in 1975 and has been around for half a century. In order to commemorate this time, the brand side put forward the slogan of "turning for half a century", and the word "turning" here happens to be applied to the opening of the bottle cap. When we twist the bottle cap, it happens to be the concept of "turning".
On the bottle cap, we also give the historical story of the birth of this Baijiu, so that consumers can relish the brand story in the process of use. In addition to the simplicity and atmosphere of the product as a whole, there are also many connotation details. For example, the placard on the front of the packaging box is located below, which happens to be the brewing place of this distillery.
On the bottle cap, we also give the historical story of the birth of this Baijiu, so that consumers can relish the brand story in the process of use. In addition to the simplicity and atmosphere of the product as a whole, there are also many connotation details. For example, the placard on the front of the packaging box is located below, which happens to be the brewing place of this distillery.
