SHARAKAT HOLDING IDENTITY, Lebanon
An interwoven chain of local entities with a common economic growth.
Sharakat is a local Lebanese holding company based on tying-up with local entities in the north in order to provide common economic growth.
The brandmark in composed of the name, subtitle & the logo in both Arabic & English versions. The logo is a replica of the aligned three dots of the initial letter in the Arabic version «ش» .
Thought hidden, The three dots are surrounded by an interwoven chain. As emphasis on the initial shape, one dot has been placed in the center foreground in green color representing growth.
THE ENGLISH VERSION
The same aligned dots are visible in the English version emphasizing the brand & balancing both typographies in both languages. They came to replace the «~» in the letter «ã» (instead of sharakaat). The main brand color is dark blue reflecting trustworthiness.
