Allowed shoppers to choose from three furniture styles and pick from the 24 upholstery fabrics. The Designed2B line of furniture had a specific problem - it was highly customizable but customers often just ordered what they saw on the show floor.

 

The Designed2B app was made available both to the public and to salespeople on the show floor to demonstrate the breadth of what was possible with the furniture.

The app was integrated with the Brick’s online ordering system so the design could be purchased through the website or ordered from the show floor.

Customers could see their design in their room using the app’s augmented reality feature.